Shandong Bo Zhi Stationery Co., ltd. was established in 2013, It is a professional Science and technology enterprise company that strives to innovate, create, develop and produce children's educational toys such as ultra-light clay, crystal clay and snowflake clay. At present, there are nine brand names of products, including Lan Xuan, Zhi Yi, Cola dog, Nini show, Colorful Kerr, Xi Bei er, Wu Tong Ye, Childhood and Attraction. Among them, five have obtained the trademark registration certificate and the other four are currently being accepted. The market share of the company's products offline is more than 50 %. With the growth of the company and the increase in the number of customers, This number is still growing.In 2015, the company started to promote online brands and registered " Lan Xuan handcraft creativity"" Taobao direct store, relying on the advantages of factory direct sales, has a comprehensive score higher than 30 % of the shops of the same level in the industry. In the latter period, "Cola dog magic workshop"Taobao shop, "Colored mud dream factory" enterprise shop has been registered one after another. At present, online shops can reach more than 1,000 orders per day on average, with monthly sales of about 1 million yuan. Online company brand products have also reached 20 % of the market share. Our company has 6 production lines with a production capacity of 600 tons per month and an annual output of over 7,000 tons. its annual sales revenue is 80 million yuan and more than 1,600 people are employed. The company has more than 30 technicians, more than 100 sales and more than 1,400 ordinary workers. Next, our company plans to add two more production lines, with an annual production capacity of more than 10,000 tons and an annual sales revenue of 120 million yuan. More than 500 jobs will be created, bringing more employment opportunities to the surrounding residents, especially poor households.